Abstract : The conventional Master Data Management systems have controlled the market in enterprise data management, but are limited by high costs, architecture, and rigid workflows that have limited their use in organizations of different sizes. The agentic MDM is an innovative type of architectural paradigm that breaks down monolithic MDM systems into special-purpose, autonomous agents that communicate and interact via API interfaces as well as event-driven orchestration. Independent scaling, technology optimization, and fast evolution without system-wide dependencies allow each agent to handle the different aspects of the data lifecycle, such as ingestion, cleansing, matching, translation, golden record creation, quality monitoring, and workflow integration. The benefits associated with this modular architecture include greater scalability due to decomposition, flexibility of technology due to polyglot persistence, faster innovation cycles, increased isolation of faults, and easy composability with the existing enterprise systems. Some of the implementation considerations include the complexity of orchestration by using event streaming platforms, trade-offs in data consistency in distributed systems, full observability needs, protocol choice implications, and zero-trust security models. The analysis of the market environment shows a tendency towards converging at composable data platforms, AI-based automation, cloud-native architectures, and special component solutions that affirm the feasibility of agent-based solutions. Modular data architectures enable organizations to achieve quantifiably better data quality results, shorter implementation cycles, and lower total cost of ownership than monolithic data architectures, and are better placed to support the delivery of accessible, adaptive, and economically viable enterprise grade services of data governance capabilities that meet the enduring challenges of master data management and meet the emerging technology paradigms and organisational demands of agility in ever more complex digital ecosystems.
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